PRODUCT DESIGN LEADER
A designer at heart.
I build strong teams, shape digital experiences and turn product ambition into meaningful outcomes.
Building a product design team
Growing an in-house design team and strengthening design's role in product development.
One experience across every screen
Leading a streaming redesign across six platforms, from brand and UX to product delivery.
One brand, one digital direction
Aligning product experiences and design systems following the Tele2 and Com Hem merger.
Currently at Sveriges Radio
Shaping design direction and strengthening design's role across digital product teams.
My approach
Understand
Connect user needs with product and business goals.
Explore
Define direction and principles, test and challenge ideas early.
Simplify
Turn complexity into clear, intuitive experiences that work.
Enable
Develop people and practices that scale design.
Let's talk design.
Interested in my work or what I could bring to your team?
Let’s connect.