A product design leader who still believes the best design decisions are made close to the product, the users and the team.
I help product teams simplify complexity, make better product decisions and build digital experiences people understand and trust.
Selected work
Scaling product design across a global content platform
Building design capability while helping product teams deliver higher-quality experiences across one of Europe's leading digital reading platforms.
Bringing a new streaming experience to life across TV, web and mobile
Defining the visual direction, aligning brand and product, and helping design teams create a consistent streaming experience across every platform.
Transforming product design into a strategic capability
Scaling a team of designers while introducing shared practices, stronger product collaboration and a more consistent way of building digital products.
Worked with
Sveriges Radio
Readly
Tele2 / Com Hem
Viaplay
SVT Nyheter
SEB
My approach
1
Understand
Frame the right problem before solving it, so every decision moves the product in the right direction.
2
Explore
Prototype, test and compare ideas early — using research and AI to widen the solution space.
3
Simplify
Reduce complexity so users and teams move faster.
4
Enable
Create systems, processes and alignment that let great products scale.