A designer at heart.
I build strong teams, shape digital experiences and turn product ambition into meaningful outcomes.
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Selected work
Building a product design team
Growing an in-house design team and strengthening design's role in product development.
One experience across every screen
Leading a streaming redesign across six platforms, from brand and UX to product delivery.
Bringing a new brand to life digitally
Aligning product experiences and design systems following the Tele2 and Com Hem merger.
Evolving Sveriges Radio's digital experience
Shaping the visual experience hands-on, then guiding its evolution through designers and product teams.
My approach
Frame
Make sense of signals, balance user, product and technical needs, and define the right problem to solve.
Explore
Turn insights into concepts, prototype and test ideas early, using research and AI to explore possibilities.
Refine
Challenge assumptions, learn from feedback and simplify solutions through iteration.
Enable
Build alignment, systems and ways of working that help teams deliver quality and scale impact.
Let's talk design.
Interested in my work or what I could bring to your team? Let’s connect.